Fill classes and move waitlists on the consent a member has already given, keep junior programmes configured as a separate cohort, and hold promotional sends for the named studio manager.
Juniors and members in tighter-rule states are small cohorts that barely move the total — they are who an aggregate under-counts. Nestack reports by slice, not only in total.
Slice performance — reported separately, not only in aggregateIllustrative example
Slice
Failure rate
Lift
Lift vs. threshold
Status
Junior and youth programmes
4.3%
3.7×
Review
Members in tighter-rule states
3.2%
2.8×
Review
Challenge and streak messages
2.2%
1.9×
Watch
Routine class reminders
0.7%
0.6×
Normal
Bar: exception-rate lift vs. the routine-reminder baseline · scale 0–4.0× · tick marks the 2.0× review threshold2 of 4 slices over threshold
Evidence-linked improvement
What has to exist before it closes
The cycle does not end in a post-mortem. It ends in a case the next release has to clear, and that suite is what the next send is measured against.
Improvement cycle · five stagesSwitchback — the path turns at Improve and returns at Learn
01Detect
Exception rate rises in one member cohort.
02Diagnose
Whoever answered the complaint at the desk starts here, with the send log and the consent record open.
03Improve
Each change carries a version and the messages that forced it.
04Verify
Release waits on the affected cases going green again.
05Learn
The case is kept for good, and the contact policy is rewritten around it.
Learn → DetectThe return edge. Every later run is measured against the longer suite.
Typical build scope
Twelve workstreams across six weeks
The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, consent records, message workflow, evaluation, integration, then production validation and handover.
WorkstreamWeek 1Week 2Week 3Week 4Week 5Week 6
01Engagement workflow discovery and boundary definition.
02Booking and messaging assessment.
03Consent, state-rule and junior-cohort mapping and rule mapping.
04Schedule, waitlist and consent ingestion.
05Message assembly and consent binding.
06Confidence scoring and release routing.
07Manager release workflow.
08Booking- and messaging-platform integration.
09Contact-frequency cases.
10Guardrails and consent controls.
11Contact-trail instrumentation.
12Deployment, documentation and Agent Care handover.
12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallelFinal scope and sequence confirmed in discovery
Engagement tiers
What each tier includes
Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.
Capability✓ in scope · — not at this tierPilotOne site, one class setProductionProduction booking systemsAdvancedMultiple sites / brands
Introduced at Pilot
Sends to your consent rules✓✓✓
Manager release✓✓✓
Engagement-quality baseline✓✓✓
Introduced at Production
Reporting by member segment—✓✓
Release workflow in your systems—✓✓
Approved write-back—✓✓
Scheduling-system integration—✓✓
Introduced at Advanced
More sites and states——✓
Multi-stage release approvals——✓
High message volume——✓
Multi-site programme controls——✓
Build priceFrom $5,000From $8,000Custom quote
Final build priceConfirmed after discovery based on integrations, workflow complexity, message volume, release controls and deployment requirements.
Separate from buildBuild pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.
What we need from you
What you bring, and what we build with it
Each input maps to a piece of build scope and a week in the delivery timeline.
You bringWe build with it
01Your consent records and where they are held→Consent and channel-permission mappingWeek 1
02Your last term of class messaging→Engagement baseline, consent binding and purpose classificationWeek 2
03Your state contact rules and junior settings→Consent, state-rule and junior-cohort mappingWeek 1
04Access to relevant APIs, feeds or exports→Booking, messaging and member-app assessment, then integration setupWeek 2
05Messages you would not want sent twice→Consent cases and failure-mode testingWeek 4
06What a nudge is never allowed to do→Confidence scoring, hold routing, guardrails and consent controlsWeek 3
07Named studio managers to release held sends→Manager release workflow, then pilot and production validationWeeks 5–6
Nothing else is requiredDeployment, documentation and Agent Care handover are ours.
Delivery timeline
Four phases across six weeks
The bands sit on the weeks the work occupies, which is why the fifth carries two kinds at once.
PhaseW1W2W3W4W5W6
DiscoveryW1
BuildW2 – W3
EvaluateW4 – W5
Pilot & LaunchW5 – W6
Week focusW1Engagement workflow discovery, consent mapping and the automation boundaryW2Booking integration and the engagement baselineW3Message workflow, confidence logic and consent controlsW4Evaluation suite, contact-rule checks and failure-mode testingW5Messaging integration, a pilot term and targeted correctionsW6A term of classes filled under the studio team, then Agent Care handover
Reading the bandEach band stops where its work stops. The fifth week carries two kinds because it really does.
At the end of W6The term closes the validation and Agent Care takes over monitoring.
DurationSix-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.
Next step · Sports & Fitness AI agent
Build an engagement agent around the consent you already hold.
Show us your class schedule, your consent records and who releases a send. Could you say today which members never consented to a promotional text, and which of them are juniors? Then we map the state rules, set the automation boundary and name what stays with a person.