Automated Highlights & Content-Generation AI Agent

What this agent does

Cuts the clip, not the decision to publish

Where a competition has a current rights record, ingest its licensed feed, fixture data and configured clip templates.

Normalise timecodes, fixture identifiers and player names, and keep each cut tied to its feed.

Reason

When detection marks a moment, cut it to the cutdown template configured for that competition.

Where the rights record names a territory or window, apply it before the clip is queued.

Where a caption states a fact, bind it to the match record, and mark what the record does not settle.

Decide

When a clip carries generated audio or imagery, label it and stamp provenance.

When a clip is queued, route it to the named rights approver.

Out

Retain the clip, the rights record it was cut under, the approver's edits and the release.

Execute write actions only inside the approval boundaries agreed during implementation.

→ Product statement

The agent cuts and queues; the named rights approver decides whether anything is published, and the rights-holder answers for the clip.

Example workflow

One clip, feed to release

AgentHuman

1Moment detected in the feedLicensed match feed, fixture data, timecode and competition identifier

2Rights record readCompetition, licensor, territory, window, platforms and in-frame elements, each named

3Clip cut and captionedCutdown, caption, generated-output labels and confidence

4Controls appliedRights-record checks, territory and window rules, likeness and synthetic-media flags and confidence threshold

No human action required

Stages 1 to 4 run unaided, and nothing leaves the queue at any of them — the agent is cutting, and the approver's lane opens at the confidence gate.

5DecisionBranches at the confidence threshold

High confidence

Goes to the rights approver to release.

Low confidence

Adds a rights-desk read first.

Rights approval

The clip is held with its rights record, its flagged elements and the confidence.

Approve · Trim · Send to rights review

Approved — released to publish▼

6Publishing systems updatedOnly where write access and approval policy allow it

7Outcome evaluatedTrim distance, flagged-element outcomes, takedowns and post-publication corrections

Edits

Every approver edit is counted in the evaluation.

What should not run autonomously

Human approval stays in control

Outside the boundary — human approval required8 items

Publishing a clip to a channel or partner feed.

Cloning a commentator's or an athlete's voice.

Using an athlete's likeness outside the record.

Any competition whose rights record is missing.

Automation boundaryAgent acts unaided

✓Detect the moments and cut them to the configured template.

✓Draft captions and post copy from the match facts on file.

✓Label generated output and write its provenance metadata.

✓Assemble the queue and hold every clip for the named approver.

Any write happens inside the boundaries agreed at implementation, never ahead of release.

Clearing music, sponsor or archive inside the frame.

College-athlete content ahead of NIL review.

Synthetic quotes, reactions or fan testimonials.

Changes to rights, labelling or approval rules.

Example output

One clip, annotated

Everything the agent cuts stays attached to the rights record it was cut under.

Highlights output · single clipIllustrative example

Fixture

Cut clip

Clip length

Rights record

Confidence

Provenance

League round fixture

Second-half penalty, restart to celebration, cut to the club template

38 seconds

Club feed, in window

91%

Latent metadata written at export

As receivedTaken from the licensed feed and the rights record on file — the agent wrote none of this side.

Rights record used Competition licence Territory and window In-frame elements

Why this cutIt sits inside the window and the platforms the record names.

ActionApproveTrimSend to rights review

What the score decidesBelow the configured threshold the clip picks up a rights-desk read before the approver sees it.

Value

Where AI adds value

The same four claims, placed at the point in the workflow where each one applies.

Where the value landsValue 01 – 04

Every clipFrom the licensed feed

03Cutting

Cut against the rights record

Draw on the licensed feed, the match data on file and the rights record for that competition.

01Approved path

Cut it, then wait for clearance

Routine cutdowns, captions and channel variants arrive already assembled.

02Human review

Send review to the risky clips

Flagged elements and low-confidence clips are marked, so the approver's read starts where the risk sits.

04Build an evidence trail

The clip, the rights record it was cut under and the editor who released it stay attached.

Integrations

Typical integrations

Five system groups connect to the same agent. Which of them are in scope is decided in discovery.

Match feedsHawk-Eye · Genius Sports
Stats Perform · Sportradar

Media asset managementIconik · Dalet
Avid MediaCentral · Blackbird

Rights recordsCompetition · licensor
Territory · window · platforms

Agent

Automated highlights

Reads the feed
Cuts and captions
Holds for release

Publishing and socialSprinklr · Hootsuite
Club app · OTT

Observability & evaluationOpenTelemetry · Langfuse
Supported monitoring/evaluation sources

Integration availability depends on the client's existing systems and API access.

Agent controls

Six layers between the model and the timeline

Each control wraps the one beneath. Whatever escapes them all is named in the map below.

L6 · Outermost — last line of defenceInward → L1 · closest to the model

L6Rollback / safe modePull the agent back to logging-only when evaluation or production signals degrade.Roll back

L5Version monitoringTrack model, prompt, template and rights-record configuration changes.Track

L4TraceabilityRecord the feed, the rights record, the clip, the flags, the edits and the release time.Record

L3Rights approvalHold clips for the named approver; it governs release, not whether a released clip was clear.Gate

L2Policy guardrailsTest clips against the rights record and the labelling rules; a missing field returns the clip.Restrict

L1Confidence thresholdsRoute low-confidence clips to a rights-desk read before the approver sees them.Require review

Model coreClip produced — cutdown, caption, generated-output labels and confidence

L1 – L2Test whether a clip may stand

L3Puts the release in an approver's hands

L4 – L5Keep the clip and the rights record it was cut under

L6Drops to logging-only when signals degrade

How Nestack evaluates it

Evaluate the cutting workflow — not only the finished clip.

Coverage runs the whole depth of the workflow, and every layer is cut by slice.

Surface — the clip the fans see

Depth of coverage ▼

E1Final-output evaluationDid each caption fact match the match record it was drawn from?

E2Step-level evaluationDid the agent read the right rights record, template and platform list?

E3Tool evaluationDid it pull the correct feed and write to the correct queue?

E4Confidence calibrationDo low-confidence clips actually attract more approver edits?

E5Slice evaluationHow does performance change across specific competitions?

E6Business outcomeHow many clips needed an approver edit or a takedown after release?

Floor — the outcome the rights-holder answers for

Failure modes

Where each failure originates in the agent

Seven failure modes, placed at the stage each one originates.

Agent lifecycleDirection of processing →

01 · Retrieval1 mode

HY-03

Stale rights record

A window or platform list read from a superseded record.

Stage gathersFeed, fixture data, rights record and clip templates

02 · Reasoning2 modes

HY-04

Wrong moment cut

Detection marks a moment the template was not written for.

HY-06

Territory or window breach

A clip is queued for a platform the rights record excludes.

Stage proposesThe clip, the rights record applied and confidence

03 · Tool / write2 modes

HY-02

Unlabelled synthetic output

Generated audio or imagery is queued without its provenance mark.

HY-05

Uncleared element in frame

Music, sponsor creative or archive rides along inside the cut.

Stage writesOnly where write access and approval policy allow it

04 · Output1 mode

HY-01

Likeness used out of record

An identifiable athlete appears outside what the record covers.

Stage returnsThe clip the approver releases and the fans see

05 · Change / Version1 mode

HY-07

Silent template drift

A model or rule change widens what the agent will cut.

Stage tracksModel, prompt, templates and rights-record config

Sev-1 · publishes outside the record Sev-2 · an unlabelled clip reaches a channel Sev-3 · feed degrades, clip routes to review

See the complete Sports & Fitness failure-mode catalogue →

Affected slices

One competition can carry the whole edit rate

Break the edit rate down by competition and by content type before you read it — a few cohorts absorb most of the rework, and the total describes none of them. Nestack reports it by slice.

Slice performance — reported separately, not only in aggregateIllustrative example

Slice	Failure rate	Lift	Status
Archive and library footage	4.0%	3.2×	Review
Synthetic commentary cutdowns	3.0%	2.4×	Review
Multi-territory competitions	1.9%	1.5×	Watch
Standard league cutdowns	1.0%	0.8×	Normal

Bar: approver-edit-rate lift vs. standard-cutdown baseline · scale 0–4.0× · tick marks the 2.0× review threshold 2 of 4 slices over threshold

Evidence-linked improvement

The loop ends in the regression suite

Nothing shuts because it was explained. It shuts when a case exists that the next release must pass, and that suite is what the next cut is measured against.

Improvement cycle · five stagesSwitchback — the path turns at Improve and returns at Learn

01Detect

Approver-edit rate rises in one competition.

02Diagnose

Pull the clip and the record it was cut under, and read both until one of them accounts for it.

03Improve

The change is versioned with the clips that forced it attached.

04Verify

Release stops until the affected cases pass again.

05Learn

The case stays in the suite, and the clearance rules are updated.

Learn → DetectThe return edge. The next detection runs against a suite one case longer.

Typical build scope

Twelve workstreams across six weeks

The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, sources, cutting workflow, evaluation, integration, then production validation and handover.

Workstream Week 1Week 2Week 3Week 4Week 5Week 6

01Highlights workflow discovery and boundary definition.

02Feed and media-asset source review.

03Rights-record, territory and labelling-rule mapping.

04Feed ingestion and clip normalisation.

05Detection logic and rights-record binding.

06Confidence scoring and element routing.

07Rights approval workflow.

08Media-asset and publishing integration.

09Clearance regression cases.

10Guardrails and rights controls.

11Clip-trail instrumentation.

12Deployment, documentation and Agent Care handover.

12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallel Final scope and sequence confirmed in discovery

Engagement tiers

What each tier includes

Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.

Capability✓ in scope · — not at this tier PilotOne competition, one feed ProductionProduction publishing systems AdvancedMultiple competitions / brands

Introduced at Pilot

Cutting to your templates and records✓✓✓

Rights approval✓✓✓

Clip-quality baseline✓✓✓

Introduced at Production

Reporting by competition—✓✓

Approval workflow in your systems—✓✓

Approved write-back—✓✓

Media-asset-system integration—✓✓

Introduced at Advanced

Multi-territory rights rules——✓

Multi-stage rights approvals——✓

High fixture volume——✓

Multi-competition rights controls——✓

Build price From $5,000 From $8,000 Custom quote

Final build priceConfirmed after discovery based on integrations, workflow complexity, fixture volume, approval controls and deployment requirements.

Separate from buildBuild pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.

What we need from you

What you bring, and what we build with it

Each input maps to a piece of build scope and a week in the delivery timeline.

You bringWe build with it

01Your competition list and rights records → Feed ingestion and rights-record mappingWeek 1

02Representative clips you already publish → Cutting baseline, template extraction and record bindingWeek 2

03Your labelling, territory and platform rules → Rights-record, territory and labelling-rule mappingWeek 1

04Access to relevant APIs, feeds or exports → Feed, media-asset and publishing assessment, then integration setupWeek 2

05Clips that should never have published → Clearance cases and failure-mode testingWeek 4

06What has to be cleared before a clip goes out → Confidence scoring, flag routing, guardrails and rights controlsWeek 3

07Named rights approvers to release clips → Rights approval workflow, then pilot and production validationWeeks 5–6

Nothing else is required Deployment, documentation and Agent Care handover are ours.

Delivery timeline

Four phases across six weeks

Phases sit on the weeks they truly occupy, so the fifth week carries evaluation and launch at once.

Phase W1W2W3W4W5W6

Discovery W1

Build W2 – W3

Evaluate W4 – W5

Pilot & Launch W5 – W6

Week focus W1Highlights workflow discovery, rights mapping and the automation boundary W2Feed integration and the cutting baseline W3Cutting workflow, confidence logic and rights controls W4Evaluation suite, labelling checks and failure-mode testing W5Publishing integration, pilot fixtures and targeted corrections W6One competition round cut under the media team, then Agent Care handover

Reading the bandA bar covers only the weeks its work is named in. The two bars in week 5 are real work running together.

At the end of W6The round closes the validation and Agent Care takes on monitoring.

DurationSix-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.

Next step · Sports & Fitness AI agent

Build a highlights agent around the rights record it cuts against.

Show us your competitions, your rights records and who releases a clip. If you can name the record and the approver, we will map the workflow and set the boundary.

Discuss this agent →

Nestack Agents · Automated highlightsAGT-SF-09 · Agent Care available after launch