Shortlist creators against a brief, vet the audience and the back catalogue, draft the approach and track delivery and disclosure — a named lead agrees every rate, right and signature.
Read the brief — the market, the deliverables, the dates and the categories the brand will not sit beside.
02
Pull each candidate's audience, recent posts and current brand ties from the discovery and vetting sources.
Reason
03
Score fit against the brief, and read the back catalogue for content the brand cannot be seen next to.
04
Check the audience for bought followers and for engagement that does not match the account's own history.
05
Draft the approach and the counter inside the rate band, usage window and exclusivity the brief allows.
Decide
06
Hold anything offering a rate, a usage right or an exclusivity the brief does not already fund.
07
Route every offer to the lead who agrees terms, and every contract to whoever signs it.
Out
08
Write the disclosure the format requires into the brief and the contract, then read it in the post.
09
Retain the vetting evidence, every message sent, the terms agreed and the licence window on file.
→Product statement
The agent shortlists, drafts and tracks. It agrees no rate, right or exclusivity, and the brand remains accountable for disclosure on the content it pays for.
Example workflow
One brief, end to end
AgentHuman
1Brief receivedA campaign brief, its markets and dates, the budget envelope and the categories the brand will not sit beside
2Candidates gatheredCreator lists from the discovery platforms, past partners in the CRM and inbound approaches, de-duplicated
3Fit and risk vettedAudience make-up, engagement authenticity, current brand ties and a read of the back catalogue against the brand's own rules
4Offer draftedThe approach, the deliverables, the rate band, the usage window and the exclusivity the brief actually funds
No human action required
Stages 1 to 4 run without a person in the loop — the shortlist, the vetting evidence and the draft offer are finished before the lead opens anything.
5DecisionSplits on whether the offer sits inside the brief
Inside the brief's terms
Reaches the lead ready to send.
Beyond the rate, rights or lock-out
Held with the term named, not sent.
Influencer lead and contract signer
The lead agrees the rate, the usage window and the exclusivity and sends under their own name; the contract goes to whoever signs one.
Send · Rewrite · Escalate the rate
Approved — handed back▼
6Contract and creator brief issuedOnly after the lead agrees terms; the disclosure the format requires is written into both, not left to the creator
7Delivery and disclosure checkedPosted content matched to the deliverable, the disclosure read in the post itself, and the licence window tracked to expiry
Lead edits
Every term the lead changes before sending is counted.
What should not run autonomously
Human approval stays in control
Outside the boundary — human approval required8 items
Agreeing a rate, a fee or a bonus.
Granting or accepting usage rights.
Agreeing exclusivity, category lock-outs or term.
Signing or countersigning a creator contract.
Automation boundaryAgent acts unaided
✓Shortlist creators against the brief and score fit and reach.
✓Read the back catalogue and the audience for risk and authenticity.
✓Draft outreach, follow-ups and counters inside the agreed band.
✓Track deliverables, disclosure, approvals and the licence window.
Write actions run only inside the approval boundaries agreed during implementation. Agreeing terms and signing a contract are not among them.
Approving a flagged or AI-generated creator.
Confirming a post meets its disclosure requirement.
Releasing a payment or approving an invoice.
Changing rate bands, vetting rules or blocked categories.
Example output
One creator offer, annotated
Everything the agent drafts is attached to the brief and the vetting evidence it was built from.
Outreach output · single creatorIllustrative example
Brief
Candidate
Audience pulled
Offer
Confidence
Vetting
Beauty, three markets
Mid-tier creator
Today, 09:00
Held before send
91%
One flag raised
As receivedThe brief, the candidate as discovery returns them and when the audience was pulled — nothing is inferred.
Evidence usedAudience report, datedBack-catalogue scanRate band on file
Why it is heldThe draft offers six months of category exclusivity. The brief funds three.
ActionSendRewriteEscalate the rate
What the score decidesHow hard the lead re-reads the vetting before approaching — not how the post will do.
Value
Where AI adds value
The same four claims, placed at the point in the workflow where each one applies.
Where the value landsValue 01 – 04
Every brief and candidateFrom briefs, discovery and inbound
03Fit & risk
Vet before anyone is approached
Read the audience, the engagement pattern and the back catalogue against the brand's own rules — before an approach goes out, not after a post runs.
01Approved path
Take the list-building off the team
The shortlist, the vetting notes and the first draft of every approach are done before the influencer lead opens the brief, so they judge rather than gather.
02Human review
Name the term that costs money
A usage window, an exclusivity or a rate the brief does not fund is flagged before it is offered, instead of surfacing when the creator holds the brand to it.
04Build an evidence trail
Retain the vetting evidence, every message sent, the terms agreed, the disclosure instruction and what was actually posted — on both paths.
Integrations
Typical integrations
Five system groups connect to the same agent. Which of them are in scope is decided in discovery.
Aggregate shortlist quality can look acceptable while a few creator cohorts carry most of the missed back-catalogue risk, most of the authenticity misses and nearly all of the disclosure failures. Nestack reports performance by slice, not only in total.
Slice performance — reported separately, not only in aggregateIllustrative example
Slice
Failure rate
Lift
Lift vs. threshold
Status
Nano and micro creators
4.8%
3.3×
Review
Non-English market creators
3.9%
2.7×
Review
Video and live formats
2.3%
1.6×
Watch
Repeat contracted partners
0.9%
0.6×
Normal
Bar: failure-rate lift vs. repeat-partner baseline · scale 0–4.0× · tick marks the 2.0× review threshold2 of 4 slices over threshold
Evidence-linked improvement
The evidence of the failure is already public
A missed disclosure sits in a public feed until a regulator, the client or a journalist finds it. The cycle starts from the post.
Improvement cycle · five stagesSwitchback — the path turns at Improve and returns at Learn
01Detect
A disclosure miss, an authenticity flag or a rights overrun is found in live content.
02Diagnose
Traced to the source data, the vetting rule, the offer draft or the contract.
03Improve
The rule, source or template is changed, re-approved by the influencer lead and version-linked.
04Verify
Re-run against held-out creators and posts, including the one that failed.
05Learn
The failure becomes a regression case and a line in the vetting standard.
Learn → DetectThe return edge. Every cycle also re-scans creators already on the roster — a clean back catalogue is only clean as at the date it was read.
Typical build scope
Twelve workstreams across six weeks
The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, brief and vetting rules, outreach and terms, evaluation, contract and disclosure, then production validation and handover.
WorkstreamWeek 1Week 2Week 3Week 4Week 5Week 6
01Workflow discovery and automation-boundary definition.
02Brief, rate-band and exclusivity mapping.
03Discovery, vetting and CRM system access.
04Creator shortlisting and fit scoring.
05Audience and back-catalogue screening.
06Outreach and negotiation drafting.
07Terms guardrails and the pre-send hold.
08Contract, e-signature and payment integration.
09Evaluation suite, vetting recall and regression cases.
10Disclosure briefing and post checks.
11Deliverable and licence-window tracking.
12Observability, deployment and Agent Care handover.
12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallelFinal scope and sequence confirmed in discovery
Engagement tiers
What each tier includes
Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.
Capability✓ in scope · — not at this tierPilotOne brief, one marketProductionProduction CRM integrationAdvancedMulti-market / multi-brand
Introduced at Pilot
Shortlisting against a brief✓✓✓
Audience and back-catalogue vetting✓✓✓
Drafted outreach and follow-ups✓✓✓
Baseline evaluation✓✓✓
Introduced at Production
Rate-band and rights guardrails—✓✓
Negotiation drafting and the offer hold—✓✓
Contract and e-signature integration—✓✓
Disclosure briefing and post checks—✓✓
Observability and evaluation—✓✓
Introduced at Advanced
Licence-window and reuse tracking——✓
Multi-market and enterprise controls——✓
Build priceFrom $5,000From $8,000Custom quote
Final build priceConfirmed after discovery based on markets and platforms in scope, discovery and vetting sources, contract and payment integrations, campaign volume, approval controls and deployment requirements.
Separate from buildBuild pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.
What we need from you
What you bring, and what we build with it
Each input maps to a piece of build scope and a week in the delivery timeline.
You bringWe build with it
01A live brief, its budget and the categories you avoid→Brief, rate-band and exclusivity mappingWeek 1
02Who agrees a rate and who signs a creator contract→Automation-boundary definition and the terms gateWeek 1
03Access to your discovery, vetting and CRM systems→Discovery, vetting and CRM integrationWeek 2
04Your brand-fit rules and blocked categories, written down→Audience and back-catalogue screeningWeek 3
05Contract templates, usage windows and exclusivity terms→Terms guardrails, contract and e-signature integrationWeek 4
06Real deals that went wrong — a missed disclosure, a rights overrun→Evaluation suite, vetting recall and regression casesWeek 4
07Named influencer leads and contract signers→Review and approval workflow, then pilot outreachWeeks 5–6
Nothing else is requiredDeployment, documentation and Agent Care handover are ours.
Delivery timeline
Four phases across six weeks
Phases are drawn over the weeks they actually occupy. Week 5 carries both the disclosure work and the first approaches a lead sends.
PhaseW1W2W3W4W5W6
DiscoveryW1
BuildW2 – W3
EvaluateW4 – W5
Pilot & LaunchW5 – W6
Week focusW1The brief, the rate band and who is allowed to agree termsW2System access, creator shortlisting and fit scoringW3Authenticity and back-catalogue screening, then outreach draftingW4Terms guardrails, contract integration and the evaluation suiteW5Disclosure briefing, first approaches sent and targeted correctionsW6Post verification, licence-window tracking and Agent Care handover
Reading the bandVetting is built in week 3, before a single creator is approached in week 5. The bars show that dependency, not a smooth ramp.
At the end of W6Approaches have gone out under a named lead, terms have been agreed by the person who agrees them, and live posts have been read for disclosure.
DurationSix-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.
Next step · Advertising AI agent
Build an influencer-outreach agent around your creator programme.
Show us one live brief — the rate band you can actually fund, the categories you will not sit beside, and who is allowed to agree terms. We'll run that brief from shortlist to first approach, and show you every creator and every clause the agent held back.
